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제목 Sunook Park, USA 등록일 -0001.11.30 00:00
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Sunook Park


 School of Arts, California State University, Long Beach


Current Positions

Full Professor / Graphic Design Program, School of Arts, California State University, Long Beach, CA

Creative Director / Brand Workshop, CSULB

Brand Marketing Consultant / sunookpark.com, Los Angeles, CA

President / ANDLAB Inc., Los Angeles, CA



1991 MFA, Graphic Design, Art Center College of Design, Pasadena

1989 BFA, Graphic Design, Art Center College of Design, Pasadena


Major Achievements

Brand Marketing Consultant / sunookpark.com Built a brand identity consulting practice that applies character-based branding methods for domestic and international clients since 1996.

Managing and directing ANDLAB Inc. Developed an Art and Design Research, Application and Education forum which provides a platform for scientists, philosophers, engineers, artists and educators in investigating exploratory and interdisciplinary projects.

Reestablished Brand Workshop at CSULB Completely redesigned and restructured student-run design company within CSULB Graphic Design department,integrating design and business management program


2011-present Full Professor, Graphic Design Program, School of the Arts, CSULB

2010present Creative Director, Brand Workshop, CSULB

1996present Brand Coach, sunookpark.com, Los Angeles

1996present President, ANDLAB Inc., Los Angeles

20062011 Associate Professor, Graphic Design Program, College of the Arts, CSULB

20092011 Program Head of Graphic Design, College of the Arts, CSULB

19962006 Faculty, Art Center College of Design, Pasadena 19921995 Consultant, Lippincott and Margulies, New York

19891992 President, Folio Design, Los Angeles


Key competency areas in Corporate and Brand Identity Consulting and Design:

20 years experience in full scale corporate and brand identity projects for social and business entities worldwide

Extensive experience in the brand creation process for cross-cultural branding projects that involve multiple ethnic groups, especially between Asian countries and the US

Expertise in name creation and the visualization process based on unique “Character Based Brand Building Methods

Experienced speaker for Brand Building lectures and seminars in MBA courses and corporate training series

Specialist in designing and leading brand building workshops for product & service brands


Selected branding and identity development projects:

1989 present:

Brand positioning and visual identity design for HANMI Bank (Financial) Marketing and promotion campaign development for Disney feature film, Peat’s Dragon (Entertainment)Brand naming and visual identity design for BBCN Bank, formerly Center and Nara Bank (Financial)Brand naming, packaging concept, and identity development for BENEV Company Inc. (Pharmaceutical / Cosmetics) Corporate identity and application system development for Samsung Corporation (Global conglomerate) Corporate identity and application template design for BellSouth Corporation (Telecommunication) Corporate identity & branding system development for BEACHBODY (Fitness)Brand positioning and consulting for Payless ShoeSource (Footwear)Brand concept design, positioning, and packaging for Emei Mountain Spring Water, Sichuan, China (Beverage) Brand consulting and product guide design for Chado Tea, Los Angeles, CA (Food)Re-positioning and re-branding BENEV Company, Irvine, CA (Pharmaceutical / Cosmetics)Corporate identity and website design directions for HepaHope, Irvine, CA (Pharmaceutical) Corporate identity design for Santa Fe Sports, Los Angeles, CA (Footwear)Corporate identity design for Guidant Corporation (Medical)Corporate identity and visual communication guide design for PacifiCare (Health)Brand positioning and product design guideline for Speedo, Los Angeles, CA (Sports)International dealership identity and design manual development for HYUNDAI Motor Corp. (Automobile) Brand naming, packaging, and visual marketing program development for MINDTIX (E-Commerce Software) Corporate identity and branding system development for SOAP Inc. (Sports)Product packaging design for U.S. market launch research for JINRO Corporation (Beverage)

Brand identity projects for non-profit organizations: AGYA, Amagezi Gemaanyi Youth Association, Uganda MAM, Mayan Antiguo para Mayas (Mayas for Ancient Mayan), Mexico KSI, Korean Studies Institute, University of Southern California Young Oak Kim Academy, Los Angeles


Participated in other corporate identity and branding projects:

The Gillette Company, ARCO(am/pm Mini Mart), American Heart Association, Colgate Company, Tropical Safety Research, Hitch, IPIX, KIA Motors, Carsdirect.com, CDZON.com, Conexant and Nike

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